I’m excited today to share with you a fantastic low sugar story that will inspire you and let you learn from someone who has overcome their sugar demons with roaring success.
Introducing Simon Williams – a client that I met on holiday last year and have had so much fun working with.
In the past 6 months Simon has gone from a daily diet containing sweets, artificially sweetened drinks, chocolate milkshakes and Red Bull to a happy lower sugar lifestyle that is sustainable and realistic.
He still eats ice cream, but he can walk into a shop and have full confidence that he’s not going to habitually gorge on confectionary like he used to. I’d say that’s a win and he’s walking proof that the toughest sweet tooth can be shifted. I can’t tell you how amazing it has been to see the change and work with Simon.
I’m a Food Scientist / Nutritionist with a 1st class degree in Food Science and Nutrition. I’ve been working for 10 years in the supplement industry and I’m now a director at an international food ingredient company selling ingredients to manufacturers of sports supplement and nutritional products.
Based on my work, you’d expect me to have a healthy attitude with sugar, but in fact all my life I have been completely addicted to it. My signature dish when I was younger was to mix double cream with sugar and practically drink it!
My sugar ways continued all my life and I had a particular problem with confectionary – namely chocolate and childish sweets like Haribo. Normally I would probably have about 2-3 of these things a day – maybe a Crunchie, some Jelly Tots and some cola bottles. On some other days I would completely loose control and eat a whole bag of M&S Butter Mintoes!
I was also obsessed with diet drinks and was drinking 3 cans of Pepsi Max a day plus two cans of diet Red Bull and a chocolate milkshake drink.
I got to this point because I grew up having a strong sweet tooth and as I got older I started craving sugar when I was stressed and bored. Just last year – I was just waiting for a work colleague and they were late so I rushed into a shop and bought a pack of Skittles and a load of other sweets and ate them in about a minute. He was actually 20 minutes late so I ended up going back into the shop and buying it all again. This was one of the points where I just thought “What am I doing to myself?” but in the moment I couldn’t control it.
I also recognised that I would get awful sugar crashes after eating sugar and noticed it was affecting my digestive system. Of course I knew through my academic studies and experience in the food industry how bad sugar really was so I often just felt guilty, stupid and addicted when I ate large quantities of it.
In September 2014 I went on holiday to Ibiza – not what you’d think to be a healthy thing to do, but a chance meeting with Laura and it ended up being the turning point in my sugar story. We naturally got on well because of our common interest in nutrition and when we got home I decided to take the plunge and see if she could help me with my insane sweet tooth. I remember saying to her ‘I want to be a success story! I don’t want to eat sugar anymore!’
Laura devised a personal plan of action based on my lifestyle and constraints – I’m a very busy running the business, I don’t really cook and I am a very fussy eater (I didn’t really like any vegetables!). She tailored an experimental ‘sugar fast’ or detox for me and this was a turning point. My tastebuds really changed and I saw what benefits a life lower in sugar could give me – steady energy, weight loss, control etc.
Working with Laura I also discovered great new foods and had fun in the process. She made lower sugar life fun and accommodated the fact my job is very social with lots of meals out and socialising. The combination of her coaching, the accountability and the structure really worked and my habits changed for the long term.
I honestly now feel control of my sugar habits and I’m able to moderate sugar in my life. I lost over 7.5kg (16.5lb) through the process (I’m now the slimmest I’ve been since my twenties!) without ever going hungry and still eating out in restaurants and drinking with friends/colleagues. My taste for sweet foods is reduced – I even find just a single Pepsi Max sweet now. I had all my blood tests done and I have reduced my risk of diabetes, heart disease and who knows what else.
Additionally I’m running faster and able to work out more and I’ve really overcome my fat fear where I was always eating low fat products – skimmed milk, sugary low fat yoghurts etc. which have been drummed into me for the last 20 years since my Food Science / Nutrition degree.
I also am eating broccoli / green beans and other veg and enjoying it for the first time in 41 years which is a complete revelation! At the time of all of this I was single and the change in my health gave me loads of confidence whist dating.
Fair to say I am truly free from the shackles of sugar and would encourage anyone feeling addicted or controlled by it to reach out and get support.
Listen on the go
We also recorded a more detailed interview if you want to learn whilst driving/running etc. In the below is:
- How much sugar he was eating before
- What he is eating now instead
- How he did it (& what foods/snacks really worked for him)
- What the benefits were
You also download the recording by clicking here.
I hope you enjoy it and find some inspiration and motivation. Of course if you want to talk about working together with me in a similar way then just e-mail me on email@example.com. I’d love you to be my next incredible transformation story and for you to find your own version of peace with sugar that lets you be truly happy and healthy.
In the meantime please do comment below if you’ve got any other questions for Simon or queries about anything he mentions.